For the eighth consecutive time, Frost-trol participates in EuroShop, the most important international trade fair in Europe, held in Dusseldorf, Germany, from 16 to 20 February 2020. Frost-trol will have a stand (Hall16/B22) of almost 450m2 where it will present its main innovations in commercial refrigeration.
New architectural and design concepts are appearing in the conceptualization of today's supermarkets, especially aimed at improving the shopping experience of customers incorporating solutions that generate value, allowing to optimize
the energy performance and strengthen retailers' commitment to the environment. From Frost-trol this demand has been depthly analysed and during EuroShop 2020 will present in premiere the new product launches that complete the Solid Lines range, as well as the latest eco-efficient and intelligent systems designed by R&D 4.0 in which digital advances in Internet of Things (IoT) technology are applied.
NEW MODELS: SOLID LINES RANGE EXPANSION
Regarding the models that will be presented in EuroShop, the new semi cabinets and semi murals that adapt perfectly to the new trends in interior design and merchandising stand out, emphasizing the visualization of the store and improving the experience purchase for customers. The Pacific and Atlantic cabinet models will be presented in height 1400mm and with 490 and 690 shelves respectively.
On the other hand, we also have worked on the expansion and redesign of the Gregal vertical multideck model, which is launched on the market with a higher load capacity and exhibition area, thanks to its front height of only 200mm. On the plug-in cabinet range, Frost-trol opt for the Eyre model, presenting it this time in four heights (1400, 1600, 1800 and 2000mm) and four different shelves (330, 405, 505 and 605mm), which makes it a flexible and fully adaptable to the different types of stores that we have in the current distribution landscape.
Frost-trol has also worked on the development of a new generation of plug-in cabinets operating with propane, called Ammer and Konstanz. These cabinets have an avant-garde design in we have worked to maximize the visibility of the exposed foods incorporating panoramic materials throughout the structure of the cabinets.